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Keywords: Sustainable business performance
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Journal Articles
Journal of Hospitality and Tourism Insights 1–20.
Published: 17 March 2026
...Quang-Huy Ngo Purpose Drawing upon the theoretical lenses of signaling theory and the natural resource-based view (NRBV), this study examines the direct and indirect effects of sustainability market orientation (SMO) on sustainable business performance (SBP) in small restaurants. Specifically...
Includes: Supplementary data
