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Keywords: TAM
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Journal Articles
Chinese fear of fraud: integrating TAM and PADM to understand protective virtual tourism technology adoption in high-stakes contexts
Available to Purchase
Journal of Hospitality and Tourism Insights 1–18.
Published: 02 April 2026
...Chunyu Jiang Purpose This study investigates the impact of terrorism and telecom-fraud risks on tourist interest in 360° VR tourism. It integrates the Technology Acceptance Model (TAM) and the Protective Action Decision Model (PADM) to understand decision-making in the context of Northern Myanmar...
Includes: Supplementary data
Journal Articles
Augmented reality and water cultural heritage: a comprehensive model for destination evangelism
Available to Purchase
Journal of Hospitality and Tourism Insights (2026) 9 (6): 2692–2711.
Published: 20 February 2026
... . In addition, DVI was substantially related to DEV, where destination engagement and SC had a significant mediating relationship. Research limitations/implications This work extends the technology acceptance model (TAM) to the AR-enabled WCH context by linking the TAM core variables to DVI and DEV...
