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1-2 of 2
Keywords: Technology acceptance
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Journal Articles
Quantifying drivers of virtual reality acceptance in tourism planning using a grey system theory-based approach
Available to Purchase
Journal of Hospitality and Tourism Insights (2025) 8 (4): 1308–1327.
Published: 08 October 2024
... the dynamics of VR adoption in tourism. By uniquely combining ANOVA, regression models and dynamic grey relational analysis, it offers a precise model to interpret complex data, highlighting the nuanced effects of demographic factors on technology acceptance. This approach not only advances the analytical...
Journal Articles
Consumer attitude toward using artificial intelligence (AI) devices in hospitality services
Available to Purchase
Journal of Hospitality and Tourism Insights (2024) 7 (2): 968–985.
Published: 16 February 2024
... al., 2020). This AI acceptance is investigated in different perspective and uses different technology acceptance frameworks. Some research used TAM proposed by Davis et al. in 1989 where perceived usefulness and perceived ease of use are the driven factors for the technology acceptance...
