... of wellness tourism motivation on trust, satisfaction, and tourist citizenship behaviors (TCB). Design/methodology/approach Data were collected from 400 international tourists who used wellness tourism services in Thailand through paper-based questionnaires and were analyzed using partial least squares...

... elements on tourist satisfaction and revisit intentions in paranormal tourism. Design/methodology/approach Using purposive sampling, 256 self-administered survey responses were collected from three paranormal sites in Thailand. A convergent parallel mixed-methods design integrated structural equation...

... on TripAdvisor's top five LGBTQ hotels in Thailand. Findings The results indicated that tangible and intangible hotel attributes influence the LGBTQ community's hotel selection. Practical implications The results emphasize the need for hoteliers to understand the diversity of the LGBTQ community's hotel...

... Thailand Heritage tourism is a highly esteemed and prevalent type of tourism that attracts millions of visitors who aim to immerse themselves in the unique cultural and historical heritage of a destination. This trend of heritage elements driving demand has played a crucial role in the growth...