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Keywords: Trait activation theory
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Journal Articles
Journal of Hospitality and Tourism Insights (2026) 9 (3): 1256–1274.
Published: 03 November 2025
... between dealers’ personality traits in the casino industry and the manifestation of customer-oriented behaviors by applying the frameworks of trait activation theory (TAT) and self-determination theory (SDT). This study specifically explores the influence of personality traits on customer-oriented...
