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Keywords: Travel agency
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Journal Articles
Governmental support, innovation, and passion: drivers of entrepreneurial market performance in tourism and hospitality
Available to Purchase
Journal of Hospitality and Tourism Insights (2026) 9 (1): 99–125.
Published: 21 August 2025
... resource support Marketing innovation Restaurants Service/product innovation Travel agency The authors extend their appreciation to the Deanship of Scientific Research at Northern Border University, Arar, KSA, for funding this research work through the project number NBU-FFR-2025-2081-03...
Journal Articles
Solutions to insufficient incentives for developing green tourism by travel agencies: government intervention
Available to Purchase
Journal of Hospitality and Tourism Insights (2025) 8 (4): 1328–1354.
Published: 14 October 2024
...Chi-Jen Chen Purpose This research aims to develop an improved model with government intervention and find the government policy for developing green tourism to induce the travel agencies have incentives to produce green tourism products. Design/methodology/approach This research employs...
