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Keywords: Travel and tourism consumption
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (1): 458–478.
Published: 28 March 2023
...Shiv Ratan Agrawal; Divya Mittal Purpose The present study aims to examine whether leisure time posts shared on WhatsApp status drive to travel and tourism consumption among users. Design/methodology/approach In this study, discriminant analysis was employed to test hypotheses and identify...
