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Keywords: Travel apps
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Journal Articles
Journal of Hospitality and Tourism Insights (2023) 6 (3): 1144–1168.
Published: 30 June 2022
...Pipatpong Fakfare; Noppadol Manosuthi Purpose The main objectives of this study are to (1) explore underlying components and attributes of travel applications that influence traveler usage intention and (2) investigate which contents should be prioritized to increase the efficiency of travel apps...
