Keywords: Travel decision
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Hospitality and Tourism Insights (2020) 3 (1): 54–72.
Published: 02 December 2019
..., 11-item scale yields a valid and reliable measure of social influence. Findings The resultant scale provides a tool for researchers to investigate the process whereby different characteristics of online reviews influence travel decisions. Originality/value Customer reviews are prevalent...

or Create an Account

Close Modal
Close Modal