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Keywords: Travel technology
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Journal Articles
Journal of Hospitality and Tourism Insights (2023) 6 (3): 1144–1168.
Published: 30 June 2022
... is proposed and designed for modeling individuals' adoption of new technology, and it is applicable to and useful in the mobile travel technology context (Bravo et al., 2021). TAM has been a widely accepted framework that helps researchers understand and explain individuals' attitude and behaviors...
