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Keywords: Trust transfer theory
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (4): 1582–1601.
Published: 26 November 2024
...Xuan Tai Mai; Trang Nguyen Purpose Drawing upon the trust transfer theory and IS success model, this study investigates the transfer mechanism and the antecedents of trust to the platform and trust to a food vendor in the FDA, which subsequently affect users’ behavioral intention. Design...
