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Keywords: UNIQUAL
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Journal Articles
Journal of Hospitality and Tourism Insights (2023) 6 (5): 2565–2594.
Published: 17 February 2023
...Raksmey Sann; Pei-Chun Lai; Shu-Yi Liaw; Chi-Ting Chen Purpose This study aims to develop an assessment scale for university service quality (university SQ) and examine University Service Quality assessment model (UNIQUAL) of higher education during the pandemic. Design/methodology/approach...
