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Keywords: UTAUT2
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Journal Articles
Journal of Hospitality and Tourism Insights (2026) 9 (3): 990–1009.
Published: 03 November 2025
... of Technology 2 (UTAUT2) framework to identify key predictors of intention and actual use. Design/methodology/approach A mixed-methods study was conducted in Vietnam, with a total of 330 responses collected. After screening for validity, 314 responses were retained for the quantitative survey...
Includes: Supplementary data
Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (6): 2253–2276.
Published: 28 January 2025
...Xi Liang; Stephanie Hui-Wen Chuah; Lisa Tung Purpose Employing the extended Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework, this study examines the potential differences between two groups of hotel guests – business and leisure travelers – in terms of factors influencing...
Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (3): 1313–1329.
Published: 09 October 2023
...Ing Grace Phang; Yuting Zylvia Kong Purpose Adopting the unified theory of the acceptance and use of technology 2 (UTAUT2) and the theory of substitutability, this study examines both the technical and sensory factors influencing Malaysians' intention to adopt virtual tours (IA) and subsequent...
