Keywords: Upper echelon
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Journal Articles
Journal of Hospitality and Tourism Insights 1–25.
Published: 26 June 2026
... of managerial decisions regarding the implementation and distribution of virtual technologies in the Metaverse context is crucial in ensuring the innovativeness, adaptability and sustained competitive advantage of an organization. The upper echelons theory argues that managers’ cognitive bases, values...
Includes: Supplementary data

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