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Keywords: Users’ behavior
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (1): 458–478.
Published: 28 March 2023
... of Things (IoT). The existing literature has validated the effective use of the UTAUT model to predict user behavior on the Internet with various applications (Escobar-Rodríguez and Carvajal-Trujillo, 2014 ; Huang, 2023). UTAUT combines multiple theoretical frameworks and models, including those discussed...
