... condition. Both the hedonic and utilitarian values of personal consumption significantly motivate travelers in their behavioral intention to adopt ChatGPT’s digitalized itinerary. Practical implications This study advises AI travel tool developers and marketers to prioritize both utilitarian and hedonic...

... rights only Utilitarian value Hedonic value Attitude Behavioral intention Medical hotel Patients receiving medical treatment away from their hometowns or countries find medical hotels very useful due to above-mentioned functional (utilitarian) benefits since staying in a medical hotel...

... of service robots is recommended. Moreover, regarding customer revisits, utilitarian value services can delight customers more effectively than hedonic value services. Originality/value The stimulus-organism-response model was used to identify the relationships among coolness, perceived value, delight...

... Emerald Publishing Limited Licensed re-use rights only Cross-selling Thinking style Unexpected discount Utilitarian value Hedonic value Hospitality consumers purchase a primary product, such as a hotel room or a cruise cabin and then purchase add-on items. The practice of add-on sales...