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Keywords: Utilitarian values
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Journal Articles
The impact of utilitarian, social and hedonic values on hotel booking mobile app engagement and loyalty: a comparison of generational cohorts
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Journal of Hospitality and Tourism Insights (2023) 6 (5): 1990–2011.
Published: 10 October 2022
... engagement Mobile app loyalty Utilitarian values Hedonic values Social values Generation X Millennials Overby and Lee (2006 , p. 1161) defined utilitarian value as “an overall assessment (i.e. judgment) of functional benefits and sacrifices”. Several researchers have examined the role...
