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Keywords: VR quality
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (5): 1704–1724.
Published: 18 February 2025
... 638 VR application users and analysed using partial least squares-structural equation modelling (PLS-SEM) and importance performance map analysis (IPMA). Findings Based on the results from PLS-SEM and IPMA, the findings revealed that VR quality, religiosity and constructs in the CAT model...
Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (3): 1594–1614.
Published: 09 May 2024
... of VR applications. Thus, this study discovers the adoption of VR applications in the hospitality sector by integrating the value-based adoption model (VAM) and VR quality. Design/methodology/approach The data were gathered through a survey of 500 respondents and evaluated through the structural...
