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Keywords: Value network partners
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (4): 2216–2236.
Published: 06 October 2023
...Rachita Sambyal; Bikramjit Rishi; Anupreet Kaur Mavi; Amandeep Singh Marwaha Purpose Co-creating with value network partners (VNPs) in the tourism industry has become essential for delivering improved service quality and enhancing consumer experience. This research examines the impact of value co...
