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Keywords: Value-belief-norm theory
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Journal Articles
Unlocking the effects of value-belief-norm theory on tourist intentions to support the environment in Thai special events
Available to Purchase
Journal of Hospitality and Tourism Insights (2026) 9 (5): 2277–2294.
Published: 27 January 2026
... awareness (Han et al., 2017 ; Kiatkawsin and Han, 2017). Intention to support the environment Personal value Special event Tourist Value-belief-norm theory The LOV scale has been employed extensively in marketing and service industry research to investigate the influence of personal...
Journal Articles
Towards sustainable development: antecedents of green entrepreneurship intention among tourism and hospitality students in Egypt
Available to Purchase
Journal of Hospitality and Tourism Insights (2024) 7 (5): 2883–2902.
Published: 29 December 2023
... education Environmental values Green entrepreneurship intention Sustainable development Theory of planned behavior Value-belief-norm theory Direct perception theory The importance of entrepreneurship as a strategy for achieving inclusive economic growth and development has increased...
