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Keywords: Warmth-based framing
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Journal Articles
Journal of Hospitality and Tourism Insights 1–17.
Published: 28 April 2026
..., warmth-based framing (vs. competence-based) led to a more favorable overall image when the robot displayed high (vs. low) anthropomorphism. Consistent with Technology Acceptance Model (TAM), study 2 showed that perceived ease of use and usefulness significantly mediated the relationship between overall...
