... of environmental literacy elements that increase behavioral intentions and willingness to pay for sustainable island tourism. Practical implications The findings suggest providing tailored initiatives to enhance travelers’ sense of personal responsibility and strengthen their belief in their ability...

...Rashed Al Karim; Md Karim Rabiul; Sakia Kawser Purpose The present research investigates the effects of green supply chain management (GSCM) practices on customer behavioural intentions (e.g. word of mouth [WOM], willingness to pay [WTP] and revisit intention [RI]) and the mediating role...

... The results of this study provided quantitative evidence that tourists from the United States are interested in purchasing locally grown food items in Hawaii in addition to their willingness to pay an additional fee for these locally grown food products at a restaurant or a hotel dining room, thus addressing...

... and destination authenticity on DBE and DBE's effect on tourists' willingness to pay (WTP). Further, it examines the mediating role of affective attitude and the moderating role of perceived risk between the associations of DBE and WTP. Design/methodology/approach Survey data were collected from 436...