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1-4 of 4
Keywords: Willingness to pay
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Journal Articles
Travelers’ environmentally responsible behaviors in the island tourism context: incorporating environmental literacy into social psychology theories
Available to Purchase
Journal of Hospitality and Tourism Insights (2025) 8 (10): 3664–3686.
Published: 11 June 2025
... of environmental literacy elements that increase behavioral intentions and willingness to pay for sustainable island tourism. Practical implications The findings suggest providing tailored initiatives to enhance travelers’ sense of personal responsibility and strengthen their belief in their ability...
Journal Articles
Linking green supply chain management practices and behavioural intentions: the mediating role of customer satisfaction
Available to Purchase
Journal of Hospitality and Tourism Insights (2024) 7 (2): 1148–1168.
Published: 27 July 2023
...Rashed Al Karim; Md Karim Rabiul; Sakia Kawser Purpose The present research investigates the effects of green supply chain management (GSCM) practices on customer behavioural intentions (e.g. word of mouth [WOM], willingness to pay [WTP] and revisit intention [RI]) and the mediating role...
Journal Articles
The local food supply, willingness to pay and the sustainability of an island destination
Open Access
Journal of Hospitality and Tourism Insights (2023) 6 (3): 1328–1356.
Published: 08 August 2022
... The results of this study provided quantitative evidence that tourists from the United States are interested in purchasing locally grown food items in Hawaii in addition to their willingness to pay an additional fee for these locally grown food products at a restaurant or a hotel dining room, thus addressing...
Journal Articles
Tourists' engagement and willingness to pay behavior during COVID-19: an assessment of antecedents, consequences and intermediate relationships
Available to Purchase
Journal of Hospitality and Tourism Insights (2023) 6 (2): 1024–1042.
Published: 16 June 2022
... and destination authenticity on DBE and DBE's effect on tourists' willingness to pay (WTP). Further, it examines the mediating role of affective attitude and the moderating role of perceived risk between the associations of DBE and WTP. Design/methodology/approach Survey data were collected from 436...
