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Keywords: Willingness-to-pay
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Journal Articles
The tipping point: a choice-based conjoint analysis of the antecedents of restaurant tipping behavior in the US
Available to Purchase
Journal of Hospitality and Tourism Insights (2026) 9 (5): 2085–2100.
Published: 05 February 2026
.... Theoretically, this article extends tipping studies by exploring willingness-to-pay; past studies have focused on behavioral intentions. Originality/value While researchers have previously investigated behavioral intentions regarding tipping, this is one of the first studies to investigate what impacts...
Journal Articles
The role of social media as a distribution channel for promoting pricing strategies
Available to Purchase
Journal of Hospitality and Tourism Insights (2019) 2 (1): 75–91.
Published: 10 April 2019
... 13 07 2018 06 10 2018 05 12 2018 20 01 2019 21 01 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Distribution channels Social media Willingness-to-pay Revenue management Dynamic pricing Cost-plus pricing...
