...Mohamed Soliman; Aruneewan Buaniaw; Muhammadafeefee Assalihee; Tawat Noipom Purpose This research aims to identify determinants of word-of-mouth (WOM) intentions among cultural tourists visiting the Deep South of Thailand and to develop a comprehensive model to predict these intentions...

...Mónica Gómez-Suárez; Mónica Veloso; María Jesús Yagüe Purpose This research analyses the impact of experiential marketing events on word-of-mouth for destination brands while considering the moderating role of brand familiarity and the mediating role of brand equity. Design/methodology/approach...

...Rhulia Nukhu; Sapna Singh Purpose The study seeks to analyze the influence of sensory experience on perceived environmental sustainability and word-of-mouth (WOM) of tourists and residents. The study also tests the moderation effect of satisfaction on the relationship between perceived...

.... Findings The results showed that face positively affected consumer responses to socially responsible hospitality brands. Consumers with a high (vs low) level of face concern had higher purchase intention and a greater propensity to spread positive word-of-mouth for hospitality brands with strong corporate...

...Xin Wang; Ivan Ka Wai Lai; Baoyi Song Purpose Mainland Chinese students are the largest group of international students globally. The role of international students in destination marketing can be seen as “Word-of-Mouth Champions”. This study attempts to examine the effect of place attachment...