Keywords: Wow
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (5): 2844–2861.
Published: 28 December 2023
...Li-Ling Liu; Hsiu-Yu Teng Purpose Customer engagement has key practical implications for hospitality management. However, little is known about how perceived coolness and wow affect customer engagement. The purpose of this research was to investigate the associations among perceived coolness...

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