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Keywords: Young travelers
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Journal Articles
Green meets social media: young travelers’ perceptions of hotel environmental sustainability
Available to Purchase
Journal of Hospitality and Tourism Insights (2023) 6 (1): 36–51.
Published: 12 October 2021
...Melissa Clark; Bomi Kang; Jennifer R. Calhoun Purpose A competitive hospitality environment requires attracting new target markets. The purpose of this research is to investigate how young travelers’ intention to stay and electronic word-of-mouth (eWOM) are impacted by a hotel’s environmental...
Includes: Supplementary data
