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Keywords: aesthetics
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Journal Articles
Journal of Hospitality and Tourism Insights (2026) 9 (5): 2068–2084.
Published: 27 January 2026
...Mai Le Thi Thu; An Pham Thi Hoai; Huy Vu Nhat; Chi Nguyen Mai; Minh Thi Ngoc Nguyen; Anh Ta Tu Purpose This study explores the impact of social media user-generated videos' (UGV) attributes, including aesthetics and credibility, on electronic trust, electronic word-of-mouth intention (eWOM...
