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Keywords: eTrust
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Journal Articles
Journal of Hospitality and Tourism Insights (2026) 9 (5): 2068–2084.
Published: 27 January 2026
... choice intention. A quantitative research method was employed, collecting data from 532 Generation Z respondents through an online survey. Findings Results indicate that aesthetics and credibility of UGVs positively influence eTrust, which in turn motivates eWOM and travel destination choice...
