This study aims to explore the dimensional structure of hotel digital intelligence capability and develop a measurement scale.
This study adopts qualitative and quantitative approaches to conduct an exploratory inquiry into the structural dimensions of hotel digital intelligence capability with the help of grounded theory. Based on this, several questionnaires were developed to test the measurement scale and verify its validity.
The results reveal that hotel digital intelligence capability comprises four dimensions: data collection and processing capability, customer service personalization capability, digital intelligence decision support capability and sustainable development capability. The measurement scale consists of four factors and 13 items, with reliability and validity tests demonstrating ideal levels.
This study not only provides a new perspective to understand hotel digital intelligence capability but also develops a corresponding measurement scale, laying a solid theoretical basis for hotel managers to scientifically evaluate this capability to achieve sustainable competitive advantage.
本研究旨在探索酒店数智化能力的维度结构，并开发其测量量表
本研究采用定性和定量的方法，对酒店数智化能力的结构维度进行探索性研究。在此基础上，编制了调查问卷以检验量表并验证其有效性
研究结果表明，酒店数智化能力包括四个维度：数据收集与处理能力、客户服务个性化能力、数智化决策支持能力以及可持续发展能力。测量量表由四个因子和13个条目组成，信度和效度测试表明其达到了理想水平
本研究不仅为理解酒店数智化能力提供了新的视角，还开发了相应的测量量表，为酒店管理者科学评估该能力以实现可持续竞争优势奠定了坚实的理论基础
