Travelers’ intentions to adopt travel AI chatbot services: an integrated multi-theory and multi-method analysis

Yan-Kwang Chen is a Professor in the Department of Distribution Management at National Taichung University of Science and Technology, Taiwan. His research interests focus on service technology management, marketing channel management and decision sciences. He has contributed to leading journals, including the Journal of Hospitality Marketing and Management, Tourism and Hospitality Management, Quality and Quantity: International Journal of Methodology and Electronic Commerce Research.

Fei-Rung Chiu currently serves as an Associate Professor in the Department of Hotel and M.I.C.E Management at Overseas Chinese University, Taiwan. Her academic pursuits and research span hotel management, tourism marketing and service technology management. She has published some works in Journal of Hospitality Marketing and Management, Tourism and Hospitality Management, Electronic Commerce Research, etc.

Ting-Ling Huang is a graduate student in the Department of Distribution Management at National Taichung University of Science and Technology, Taiwan. She has participated in multiple research projects and specializes in multivariate analysis and fuzzy set qualitative comparative analysis (fsQCA). Her academic interests include exploring innovative methodologies to understand consumer behavior and decision-making processes.