Bridging the gap: how psychological and social dynamics influence guest loyalty in AI-driven interactions

Hesham Dar is an Assistant Professor of Hospitality Management at Alexandria University, specializing in hospitality Management and human resources. He has a substantial record of publications in reputable international Q1 journals covering topics such as AI-driven guest loyalty, cyberbullying and workplace sustainability, influencer marketing in Egyptian tourism, gender equality in hospitality, strategic leadership for operational resilience and green human resource practices promoting sustainability. His research also explores the impact of female hiring on organizational intelligence and brand loyalty via social media. Dar actively participates in academic conferences as an organizer, presenter and publisher and serves on editorial boards and as a peer reviewer. He has international teaching experience, including a visiting professorship in Croatia under the Erasmus+ program. His teaching spans hotel management, human resources, strategic management, marketing and quality control, reflecting a comprehensive expertise in hospitality education and research.

Mostafa Abdelaziz Elsaqqa is an Assistant Professor of Tourism and Hospitality Management. He earned his PhD in 2019 on “The Impact of User-Generated Content on Traveler’s Trust and Booking Intentions: A TripAdvisor-Based Handbook for Hoteliers.” He also holds a Master’s degree in Human Resources (2014), focusing on organizational justice, job satisfaction and organizational commitment. His research interests include tourism and hospitality management, service marketing, human resources, sustainability and technological advancements in services. Mostafa has published in leading Q1 journals in tourism and hospitality management and supervised several master’s and doctoral theses. He has extensive teaching experience in courses such as Hotel Management, Marketing for Hospitality Organizations, Public Relations, Human Resource Management and Customer Service in addition to more courses that cover a wide range of specializations across tourism, hospitality and service management. His work integrates academic research with industry practices, contributing to advancing sustainable and technology-driven service excellence.

Ahmed Magdy served as an Assistant Professor at the Faculty of Tourism and Hotel Management, Pharos University in Alexandria, Egypt, where he specialized in Hotel Human Resources Management and Organizational Behavior, holding a Doctorate in the field. Actively engaged in the academic community, he regularly participated in and contributed to scientific conferences at leading Egyptian universities, fostering scholarly dialogue in hospitality and tourism research. His research primarily focused on Human Resource Management, Hotel Marketing, Employee and Consumer Behaviour and Strategic Management, using methodologically rigorous and analytically robust approaches to address contemporary challenges in the hospitality industry. His work was published in several high-impact, peer-reviewed journals, including Tourism and Hospitality Research, Tourism and Hospitality Management, International Journal of Hospitality Management, International Journal of Hospitality and Tourism Administration, Consumer Behavior in Tourism and Hospitality, The International Journal of Management Education, Tourism Review, International Journal of Contemporary Hospitality Management, Journal of Hospitality and Tourism Insights and Asia-Pacific Journal of Business Administration. By integrating theoretical insight with practical application, he contributed to advancing hospitality education and industry practices, ensuring both academic relevance and real-world innovation in a rapidly evolving global context.