Near-field communication (NFC) technology introduces new and better experiences for tourists while improving operating processes in the tourism industry through the use of smartphone applications. The purpose of this research is to explore and analyse the antecedents of the adoption of NFC mobile applications (app) regarding the search for information in a tourist destination.
Based on the review of the literature, three groups of antecedents are proposed. The groups are associated with the usability of mobile technology itself, the benefits derived from its use and the possible risks that the tourist assumes. To achieve these objectives, an online questionnaire was filled by 218 participants after they watched a video explaining the use of NFC tourism apps in a Spanish tourist destination.
Partial least squares revealed that perceived value, performance risk, usefulness and perceived enjoyment have a strong relationship with the intention to use of tourism apps.
The conclusions and implications for management provide alternatives for companies to promote this new business by means of the new technical developments.
论旅游nfc移动应用使用的动因
近场通讯（NFC）技术通过智能手机的使用, 为游客带来新奇更佳的体验, 同时, 又完善了旅游业运营流程。本论文旨在探索和分析探索旅游目的地信息中, NFC移动应用APP使用的动因。
根据文献综述结果, 本论文提出三组动因。这三组动因涉及移动技术本身、使用好处、以及旅游预想的可能危险。为了达到研究目的, 本论文采用在线问卷采样方式, 受访者首先看了一段解释NFC旅游APP在一个西班牙旅游目的地应用的视频, 共218名受访者参与了调查。
PLS-SEM结果表明感知价值、性能危险、有用性、和感知愉快与旅游APP使用有着紧密的联系。
本论文结果和管理启示为公司提出其他可能, 建议公司可以利用新科技发展来提高新商机。
