Understanding antecedents of customer resistance towards AI-driven drone food delivery service: a hybrid SEM-ANN approach

Xia Li is a PhD candidate in the School of Information Management and Mathematics at Jiangxi University of Finance and Economics. She received her master’s degree in engineering management from Jiangxi University of Finance and Economics. Her research interests include consumer behavior under emerging information technologies, and her work has appeared in International Journal of Computers Communications and Control and others.

Quan Xiao is a Professor in the School of Information Management and Mathematics, Jiangxi University of Finance and Economics. He received his PhD in information systems from Huazhong University of Science and Technology. His research interests are e-commerce, hospitality and tourism management. His research has appeared in European Journal of Information Systems, Journal of the Association for Information Science and Technology, Information Processing and Management and others.

Lu Qu is a Lecturer in the School of Business, Nanchang Jiaotong Institute. She received her master’s degree from Jiangxi University of Finance and Economics. Her research interests include consumer behavior and business analytics. Her research has appeared in Journal of Retailing and Consumer Services, Pacific Asia Conference on Information Systems and others.