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Keywords: 、旅游
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Journal Articles
Journal of Hospitality and Tourism Technology (2020) 11 (3): 543–558.
Published: 01 October 2020
... and processes of social influence. 摘要 论影响Generation Y旅游相关社交媒体活动的因子：荷兰学生案例 研究目的 本论文旨在指出 Generation Y在旅游中的社交媒体（SM）活动的影响因子。本论文以 TAM 和社会影响理论为基础, 检验了社会影响过程（从众、自我认知、内部联合）、乐趣感知、风险感知、容易使用感知、以及有用感知对旅游相关SM活动的影响。 研究设计/方法/途径 本论文样本为420名在过去12个月中旅游并使用SM的荷兰 Generation Y。本论文分析方法为PLS-SEM以验证假设模型。 研究结果 在TAM四个变量中...
