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Keywords: 下载意向
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Journal Articles
Journal of Hospitality and Tourism Technology (2021) 12 (4): 745–761.
Published: 25 September 2021
...制定的有关旅行APP的信息内容)并不能有效调节网络顾客评论对下载意向的中介作用。 研究原创性/价值 本研究加强了担保原则在旅行APP贸易背景下的适用性,探索了顾客驱动和供应商驱动的信息内容对旅行APP下载意向影响的相对有效性。 Purpose This study aims to apply the stimulus-organism-response framework to uncover the underlying mechanism by which the perceived helpfulness of online customer reviews (OCRs...
