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Keywords: 价值感知
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Journal Articles
Using online travel agent platforms to determine factors influencing hotel guest satisfaction
Available to Purchase
Journal of Hospitality and Tourism Technology (2020) 11 (3): 425–445.
Published: 17 September 2020
...-star and four- and five-star hotels. 论使用OTA以指出酒店顾客满意度的因子 研究目的 本论文检测了服务质量、价值感知、和酒店顾客满意度之间的关系, 使用TripAdvisor的数据—OTA。本论文还检测了价值感知对服务质量和满意度之间的中介作用, 以及酒店星级评价对其中直接和间接关系的调节作用。. 研究设计/方法/途径 本论文采样通过网络爬虫技术, 截取了2018年八月至十月之间的数据。研究样本为192家马来西亚Kuala Lumpur地区的三星-五星酒店。样本分析方法为PLS-SEM。此外, 本论文采样IPMA分析法来找出提高顾客满意度中的...
