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Keywords: 价值资产
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Journal Articles
Journal of Hospitality and Tourism Technology (2022) 13 (5): 955–971.
Published: 22 August 2022
... Attitudinal loyalty Behavioral loyalty Food delivery application 价值资产 品牌资产 关系资产 态度忠诚 行为忠诚 送餐应用 To understand the psychological mechanism of loyalty development, Oliver (1997) suggested a four-stage loyalty model. According to Oliver (1997), analyzing four key phases (cognitive...
