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Keywords: 低成本航空公司(LCC)
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Journal Articles
Journal of Hospitality and Tourism Technology (2022) 13 (2): 264–280.
Published: 10 February 2022
... the influence on confirmation and long-term viability, strategies based on these conclusions are proposed for LCC companies to better promote consumers’ continuance use intention. 了解用户在线购买廉价航空航班持续意愿的决定因素 研究目的 低成本航空公司 (LCC) 的全球市场份额正在增长。 本文提出使用期望确认模型（ECM）结合品牌知名度和形象、网站质量和视觉吸引力来评估低成本航空公司（LCA）网站的持续使用意愿...
