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Keywords: 信号理论
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Journal Articles
Journal of Hospitality and Tourism Technology (2021) 12 (4): 672–688.
Published: 19 August 2021
... by the level of customer involvement. The present study also adds value to the customer online behavior literature showing that customers with low involvement are more sensitive to emotional content as they use the affective route to process information rather than the central route. 在线评论对餐厅到访意愿的影响：运用信号理论...
