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Keywords: 元宇宙, 虚拟旅游, 中小企业, UTAUT2; 心流理论, 用户体验
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Journal Articles
Metaverse adoption and continuance in tourism SMEs: integrating UTAUT2, flow theory and expectation confirmation theory
Available to Purchase
Journal of Hospitality and Tourism Technology 1–24.
Published: 04 March 2026
...@hotmail.com 21 05 2025 28 07 2025 12 10 2025 16 01 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Metaverse Virtual tourism SMEs UTAUT2 Flow theory User experience 元宇宙, 虚拟旅游, 中小企业, UTAUT2; 心流理论, 用户体验...
