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Keywords: 关键词：旅游业、在线旅游购物行为、偏最小二乘回归
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Journal Articles
Methods for modelling reflective-formative second order constructs in PLS: An application to online travel shopping
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Journal of Hospitality and Tourism Technology (2018) 9 (3): 295–313.
Published: 02 July 2018
...果对于未来理论采用哪种方法做出启示。 研究原创性/价值 由于大多数研究都集中在以反应性二阶结构分析, 很少的文章研究形成性二阶结构。因此, 本论文全面地比较了三种衡量形成性二阶结构的方法, 并且提供有效建议, 采用哪种方式以分析二阶结构, 以及如何衡量形成性二阶结构。 关键词 旅游业、在线旅游购物行为、偏最小二乘回归，二阶形成性结构 纸张类型 研究论文 Table I. Constructs’ indicators Construct Indicators Intentions to purchase travel online...
