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Keywords: 关键词 OTA
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Journal Articles
Using online travel agent platforms to determine factors influencing hotel guest satisfaction
Available to Purchase
Journal of Hospitality and Tourism Technology (2020) 11 (3): 425–445.
Published: 17 September 2020
... agent (OTA) 关键词 OTA 酒店评论数据 满意度 服务质量 价值感知 The development of Web 2.0 has changed the nature of online communication between hotel organizations and customers. With the features of Web 2.0, customers no longer serve merely as receivers on the internet, having since been empowered...
