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Keywords: 准确预期
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Journal Articles
Journal of Hospitality and Tourism Technology (2021) 12 (2): 271–286.
Published: 28 December 2020
...于UTAUT模型科技接受因素的作用。 研究设计/方法/途径 本论文的目标受众为近期使用过SOSs在中等餐厅点餐过的客人。样本为402份有效问卷数据。本论文使用PLS分析检测用户接受SOSs的各项因素。 研究结果 PLS-SEM分析结果表明, SSQ对准确预期、速度预期、努力预期, 有显著作用; ISQ对于准确预期、速度预期、努力预期、以及辅助条件, 有显著作用; 准确预期、速度预期、努力预期、社会影响、辅助条件、以及预算预期对于SOSs用户接受有显著作用。此外, 用户体验调节速度预期和努力预期对于用户接受的作用。 研究原创性/价值 本论文新增了三种科技接受因子（准确度...
