Keywords: 刺激–有机体–行为–结果理论（S-O-B-C）
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Persuasive power of social media: exploring its impact on tourist psychology, spending behavior and financial well-being using mixed-method approach

Satinder Kumar, Dipti Malhotra
Journal: Journal of Hospitality and Tourism Technology
Journal of Hospitality and Tourism Technology 1–21.
https://doi.org/10.1108/JHTT-06-2025-0459
Published: 10 December 2025
.... Social media Financial well-being Stimulus-organism-behavior-consequence theory Social media intensity Impulsive spending Fear of missing out 社交媒体 财务幸福感 刺激–有机体–行为–结果理论（S-O-B-C） 社交媒体使用强度 冲动消费 错失恐惧 Figure 1. Data collection procedure for mixed-method study Source: Authors’ own...
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