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Keywords: 即时预订意图
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Journal Articles
Journal of Hospitality and Tourism Technology (2025) 16 (3): 409–428.
Published: 12 November 2024
... and pictures on evoking mental imagery across tourism and hotel products, updating our knowledge of VR technology in tourism marketing. 酒店虚拟现实摄影预览如何通过心理意象和感知价值提升客户的即时预订意图 研究目的 本研究旨在探讨与图片预览相比, 酒店虚拟现实摄影（VRP）预览如何增强客户的即时预订意图。 研究方法 本研究采用单因素被试间实验设计和时间系统抽样收集数据。受试者在 iPad 上阅读场景并评估酒店预览（VRP与图片）, 然后填写问卷。 研究发现...
