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Keywords: 友谊
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Journal Articles
Journal of Hospitality and Tourism Technology 1–20.
Published: 10 February 2026
... Friendship Understanding Trust Influencer marketing Hospitality 拟社会关系 友谊 理解 信任 网红营销 酒店与餐饮业 The past decade has seen remarkable growth in the popularity of social media influencers in the hospitality sector (Cheng, 2024). Advertisers use social media influencers to promote...
Journal Articles
Journal of Hospitality and Tourism Technology (2024) 15 (4): 551–573.
Published: 16 May 2024
... and an employee streamer, contributing to the growing body of literature on live streaming and consumer behavior. 研究目的 本研究旨在调查员工直播主对消费者购买行为和品牌形象的影响, 以及了解友谊和自我一致性在其中的中介作用。 研究方法 本研究提出了一个框架, 以解释员工直播主的特质通过友谊和自我一致性的中介对消费者行为和品牌形象的影响。在中国收集了225份有效的调查问卷数据, 并采用PLS-SEM分析来测试假设关系的统计显著性。 研究发现 研究发现员工直播主的四种特质 - 可信度...
