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Keywords: 启发性信息源
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Journal Articles
Journal of Hospitality and Tourism Technology (2021) 12 (2): 177–195.
Published: 19 May 2021
... with a vast amount of online reviews, this study contributes to the methodological improvement of further empirical research. 研究目的 本论文旨在揭示网络评论的启发性信息源和系统性信息源对于评论有用性的影响, 以及检验社会影响在评论有用性的调节作用。其中, 本论文基于双重历程理论和社会影响理论来构建理论模型, 并且利用实际数据来验证假设, 通过分析一系列实际客户评论数据。 研究设计/方法/途径 本论文样本数据为2004年至2018年Yelp.com上面的4,177,377...
