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Keywords: 在线预订、OTA、酒店官网、脑电图（EEG）、消费者决策、双重加工理论、S–O–R框架
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Journal Articles
Journal of Hospitality and Tourism Technology 1–28.
Published: 27 November 2025
... S–O–R framework 在线预订、OTA、酒店官网、脑电图（EEG）、消费者决策、双重加工理论、S–O–R框架 Online hotel bookings remain a dominant revenue channel worldwide, with travelers alternating between hotel brand websites and large online travel agencies (OTAs). OTAs such as Booking.com and Expedia command substantial...
