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Keywords: 存在感
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Journal Articles
How interactive videos shape travel intentions of Generation Z: an extension of presence theory
Available to Purchase
Journal of Hospitality and Tourism Technology 1–28.
Published: 11 December 2025
... Interactive videos 互动视频 互动性 存在感 Z世代 旅行意向 National Natural Science Foundation of China 72572153 72372149 The author(s) disclosed receipt of the following financial support for the research, authorship and/or publication of this article. This work was supported by the National Natural...
Journal Articles
Examining Turkish travellers’ non-immersive virtual heritage tour experiences through stimulus–organism–response model
Available to Purchase
Journal of Hospitality and Tourism Technology (2024) 15 (3): 417–432.
Published: 29 March 2024
... Limited 2024 Emerald Publishing Limited Licensed re-use rights only 通过刺激-有机体-反应（SOR）模型检验土耳其旅行者的非沉浸式虚拟遗产之旅体验 研究目的 本文旨在探讨游客的非沉浸式虚拟遗产真实性、存在感和虚拟旅游满意度如何在刺激-有机体-反应模型中激发其行为意向（持续参与和旅行意向）。 研究方法 本研究设计了一个问卷, 用于调查参与虚拟旅游的土耳其旅行者（n = 275）。使用结构方程模型方法估计模型并测试研究假设。 研究发现 研究结果显示, 六个假设中有四个得到支持。根据研...
