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Keywords: 对话方式
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Journal Articles
Enhancing digital service communication strategies
Available to Purchase
Journal of Hospitality and Tourism Technology (2024) 15 (1): 156–169.
Published: 21 November 2023
...验, 以测试所提出的关系。 研究发现 研究结果表明, 当高权威的对话方参与数字服务沟通时, 顾客在表情存在的对话风格中通过亲切和能力的认知表现出更高的电子服务代理使用意愿。 研究创新 本研究调查了对话方和对话方式作为数字服务沟通策略在顾客-数字服务互动中的影响。 独创性/价值 本研究是第一个探讨数字服务沟通策略对顾客内部和行为反应影响的研究。 Seonjeong Ally Lee can be contacted at: lee4472@purdue.edu 05 01 2023 29 04 2023 08 09 2023...
